Super Bowl XLVI Quarterbacks Go Head-to-Head
Super Bowl XLVI is nearing, which means it’s almost time to pop popcorn for part two of the championship showdown between Tom Brady and Eli Manning. Both rank in the top 16 percent of almost 2500 celebrities in the Celebrity DBI, but a detailed comparison illustrates which star will have the most support. Each player’s [...]
TBS Cancels George Lopez
Reports are that TBS has pulled the plug on Lopez Tonight. Overall, George Lopez ranks in the top 150 celebrities in the Celebrity DBI, thanks in great part to his strong awareness score. Lopez is known by more than 93 percent of US consumers. Next to awareness, his best attribute is Influence, where he ranks [...]
Comparing the DBI Scores of TV News Personalities
TV Guide is reporting that Matt Lauer tops the list of highest-paid TV news personalities for 2011. Let’s see how he stacks up against his peers in the Celebrity DBI. In terms of awareness, Lauer is known by eight in 10 US consumers, 10 percent less than Diane Sawyer and about nine percent less than [...]
Glee the 3D Concert Movie
With the success of Glee, producers of the FOX show have decided to take the “gleek” revolution to the next level and make Glee into a 3D concert movie. The movie will be in theaters August 12. Along with Glee’s success came the success of the show’s actors and actresses, notably Lea Michele, Cory Monteith, [...]
New Two and a Half Man
CBS and Warner Bros Television announced in May that the comedy Two and a Half Men would return for Season 9, but with a change in cast. Charlie Sheen would not be returning and instead Ashton Kutcher will join the cast. It has not been announced yet which character Kutcher will be playing, but he [...]
Emma Stone Shines in Summer Movies
Emma Stone is becoming Hollywood’s “It” girl. This summer alone she appears in three blockbuster movies — Friends with Benefits, Crazy, Stupid, Love, and The Help. And she’s already signed on for four movies that are in production, including The Amazing Spider-Man and The Gangster Squad. Stone made her film debut in 2007 with the [...]
Best Center in the NBA
Dwight Howard is the best center in the NBA, so say the experts. How does he fare in the Celebrity DBI? Nearly 88% of US consumers like Howard to some extent. Howard’s endorsement score is 67.79, which puts him at #386 among all celebrities and 69th among all male athletes in the index. In the [...]
Top 10 Musicians in DBI
Of more than 2,800 celebrities, here are the top 10 musical artists in the Celebrity DBI, according to Overall DBI Score. Dolly Parton Paul McCartney Beyonce Reba McEntire Carrie Underwood Lady Gaga Taylor Swift [...]
Entourage heads into final season
HBO’s Entourage, which premiered in 2004, is now in its eighth and final season, with a possible movie in the future. The series has become an HBO favorite. Here’s a look at the Entourage cast’s DBI scores:
Amy Winehouse Remembered
Five-time Grammy winner Amy Winehouse died in her London apartment on Saturday. At the time of her death, she was as well known as celebs like Liv Tyler and 50 Cent. Her influence score placed her in the same company as David Hasselhoff and Tony Danza.
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TBS Cancels George Lopez
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Comparing the DBI Scores of TV News Personalities
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Glee the 3D Concert Movie
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New Two and a Half Man
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Emma Stone Shines in Summer Movies
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Best Center in the NBA
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Top 10 Musicians in DBI
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