The Unsinkable Ship–the Sequel

An Australian billionaire has commissioned the creation of a Titanic remake. The project is expected to be complete in 2016, and will be an exact replica of the unsinkable ship with major technology and navigation additions. The recent re-release of “Titanic,” the movie, brings the billionaire’s timing into question. Perhaps Leonardo DiCaprio and Kate Winslet [...]

Leave a comment Continue Reading →

Buzzing About Mila

Rumors are spreading about Mila Kunis and Ashton Kutcher.  And as a result, she’s a hot topic these days. Considering the recent attention, Kunis’s Awareness percentage is surprisingly low.  Just 53 percent of consumers know Kunis. That puts her in the same neighborhood as Hayden Panettiere and Kate Bosworth–neither of whom have kissed Kutcher.  Ten [...]

Leave a comment Continue Reading →

World’s Most Beautiful Woman

Beyonce Knowles was named People’s 2012 World’s Most Beautiful Woman.  And US Consumers would likely agree. Knowles’s Appeal score is solid.  At 72.49, her score is comparable to Courteney Cox-Arquette (72.36) and Venus Williams (72.38). The singer’s Aspiration scores higher than her Appeal attribute. Ranking No. 478, she places just behind Rachel McAdams.  Miranda Lambert, [...]

Leave a comment Continue Reading →

Tupac Makes a Shocking Appearance

Tupac Shakur recently appeared on stage with Dr. Dre and Snoop Dogg at Coachella music festival. Sort of. A hologram of his 3D likeness gave a very special performance, and the technology stunt is causing a stir.  Shakur’s Breakthrough ranks No. 2328 of 2415, behind Kevin Jonas and Justin Bieber. However, 72 percent of consumers [...]

Leave a comment Continue Reading →

Finally Engaged!

After seven years and six children with Angelina Jolie, Brad Pitt finally put a ring on it.  And it’s a big one. Their relationship has been highly publicized, and the engagement is getting even more attention. Judging by both celebrities’ Awareness scores, all the interest makes sense. Consumers rate Jolie’s Awareness (97.83 percent) higher than [...]

Leave a comment Continue Reading →

Alicia Silverstone Gives Mouth-to-Mouth

Alicia Silverstone recently posted a video of herself feeding her 11-month-old son. The catch? She chewed the food first, and he takes it directly from her mouth. Since the video’s release, she has assured shocked fans that it was not intended to influence anyone.  Even if she had meant the video as propaganda, her No. [...]

Leave a comment Continue Reading →

Heidi Klum Divorces Seal

Heidi Klum and Seal separated in January after a seven-year marriage.  Klum recently filed for divorce. The marriage was a public wonder, but their divorce has been kept semi-quiet. The celebrity exes have similar DBI scores, but Klum comes out on top. Her Awareness ranking (No. 293) and Appeal score (76.97 points) combine to put [...]

Leave a comment Continue Reading →

Number 13 Returns to “House”

Olivia Wilde starred in the TV medical drama “House” for five seasons, but she has been missing lately.  Fox recently confirmed that she’d be back for the series finale. Wilde reps a mediocre Awareness score of just 36 percent, on par with Maya Rudolph and Nicole Sullivan. However, her Appeal score is solid.  Almost 16 [...]

Leave a comment Continue Reading →

Adam Levine is on the Market

Adam Levine and Anne Vyalistsyana recently ended their two-year relationship. Although she has been connected with Levine for some time, Vyalitsyana’s Awareness score does not reflect his popularity.  Only 7 percent of consumers know the model; of that group though, many of them (69 percent) like her to some degree. Levine’s Awareness score is solid; [...]

Leave a comment Continue Reading →

Will Ferrell Shows His Burgundy Side

Will Ferrell recently treated Conan viewers to a very special (musical) announcement—“Anchorman” will have a sequel. Ferrell’s Appeal score is solid.  He ranks 530th of 2,400 on par with Jon Hamm (532nd), George Clooney (535th), and Vince Vaughn (524). Judging by the warm reception Conan’s studio audience gave Ferrell when he appeared on the show [...]

Leave a comment Continue Reading →